When clients are happy, business is good and clients stay and often request more services, thus growing your business. But when a client repeatedly asks for a digital service you don’t provide or do well, e.g. websites or email services or branded content, they eventually go elsewhere (often to competitors that want to eat your lunch). That hurts, as you not only lose the future client business you could have earned but everything you were doing, as well.
Expand your product suite of areas you can deliver
Improve the quality of your deliverables and hence your reputation
Get more time back to focus on core business areas
White label services are less expensive than hiring teams of full-time staff
Build your library of assets to tout your great work
Retain more clients by not having them seek out others to address “skill gaps”