Blog Insights

G2’s 2026 Answer Economy research found that 51% of B2B software buyers start their research with an AI chatbot more […]

Over the past few months, I noticed a pattern while researching for clients. When I searched Perplexity for B2B reports […]

Answer engine optimization is disrupting search as we know it. What once was predictable — add a keyword, focus on […]

For years, we ran data studies at Semrush the way most similar companies did: whenever someone had a good idea […]

If you’ve been tracking your brand’s presence in AI-generated answers, you’ve probably noticed something confusing: your brand name shows up […]

Adobe Marketo Engage has long been the go-to for enterprise demand generation teams. But over the past few years, a […]

Tech stack consolidation is the process of reducing the software tools your organization runs and standardizing work on a smaller, […]

Peec AI alternatives are AI visibility platforms that go beyond monitoring to help marketing teams close citation gaps, connect AI […]

CRM buying decisions go sideways in a predictable way. Sales wants pipeline automation, IT wants an on-premise option, marketing wants […]