Content Marketing
- Content Marketing provides 6X more leads than other digital marketing methods
- Branded content and visuals play an important role in engaging with targeted audiences. Scientifically speaking, our brains process visual information 60,000 times faster than words
- In a nationwide survey, 74% of companies claimed that content marketing increased both the quantity and quality of leads they received
Why A Content Marketing Strategy Matters
Content Marketing provides the opportunity to reach
and engage with targeted audiences – and to stay top
of mind even when you’re not face-to-face. Done right, great content marketing (via websites, brochures, presentations, etc.) helps to build awareness and education, increases conversion rates, and reaches/influences audiences at an emotional level. “How” we communicate effectively becomes as, if not more, important than “what” we communicate.
How Content Amplification Helps
A comprehensive content marketing strategy goes
well beyond simple content creation. To maximize success, content amplification is often employed, to send content across partners, influencers, or various communication channels to amplify its reach. This can range from non-paid or organic channels – such as email marketing, social media, and referral campaigns – to earned media or paid advertising. Regardless of the methodology, the goal of amplification strategies are to ensure that your messaging is being loudly communicated to your target audiences.
HEALTHCARE COMMS
Creating a grass-roots movement.
Some of our most popular branded content requests include:
Brochures & product slicks
Infographics & graphic design
Presentations
Social media graphics
Website landing pages
Case studies
White papers & annual reports
Motion animation & videos
LET’S WORK TOGETHER!
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