Social media has gone through many twists and turns but it still remains a place where brands need to successfully navigate. More than 3 billion people (50% of the world’s population) uses social media, including 85% of American consumers. But social media teams can also become activity-based exercises that fail to drive intended performance. Improving social media performance starts with an assessment by the numbers.
Creative & Digital Partners believes there’s always upside growth and engagement strategies for social media. Some of our proven and effective, phased implementations include the following:
Social media at its best is integrated with the entire content lifecycle and designed to further content marketing strategies. Done right, every piece of content and respective social media platform should have a purpose. And, more importantly, should be able to demonstrate that it’s effectively moving the dial for
your organization.