Email is one of the best tools for communicating with customers and contacts. In the US in 2022, there are more than 250 million estimated email users. Emails with a great design earn your brand a treasured spot in thousands of inboxes. That makes email a cost-effective way to boost website traffic, drive acquisitions, increase donations and to build brand awareness. According to a survey, sending or reading email is the number one online activities of adult internet users. This accounts for 85% of respondents. Another survey indicates that 78% of teenagers use email as a part of their daily lives. Overall, 99% of email users in the US check their email up to 20 times a day.
Over 91% of Americans check their email daily, so it’s
an ideal way to stay connected with your audiences. Moreover, the average email marketing ROI exceeds 4,000%, so the value to business owners is often unparalleled.
Email is one of the easiest ways to reach and engage potential customers. It’s also the most cost-effective sales driver in the digital marketing world. The delivery rate for email is very high – about 98.3% (overall). In comparison, social media provides limited reach to existing followers. Even perfectly timed posts and private messages won’t achieve the same delivery rate as emails. Email is also the preferred channel for promotional messages (77%).
Email is the most effective digital marketing strategy. Email’s ROI is $40 per $1 spent (3800%). Trailing behind that is SEO with an ROI of $22.24 per $1 spent, internet display with $19.72, and keyword ads with $17.