Digital Marketing
- We live in a digital world; 62% in the past year was online and social media now makes up 33% of all digital ad spending (yet 70-80% of people completely ignore paid digital ads)
- 61% of digital marketers say that generating traffic and leads is their #1 challenge
- So where should you spend money and what is the best way to navigate digital marketing?
Digital Marketing Drives Results
We live in a digital world – whether at work or remote – where audiences for nearly every business and product can be engaged online. Successful online strategies begin by understanding which sales and marketing channels are best for surpassing a client’s benchmarks of success. Digital channels and marketing options are seemingly endless, touching on B2B email campaigns, website automation and landing pages, SEO, content marketing, social media management, CRM, social media, paid advertising, and more. Yet digital marketers know which ones perform exponentially better the others and how to put together the right “channel mix” strategy.
3X
Omnichannel campaigns experience more than three times higher engagement rates than their single-channel counterparts.
Which Channels are Best?
Digital marketers see the world through a different lens and often help to delineate both the forest and the trees. A seasoned digital marketing expert has a strong understanding of how best to navigate the digital landscape before the first email is even sent. They start with a strong understanding of how certain channels historically perform – e.g. 50% of website traffic going to homepages, the number of seconds before online consumers dis-engage, email delivering the highest ROI in digital marketing – and use that to develop winning digital campaigns. A good marketer also leverages digital tricks to deliver more qualified leads or drive more donations or site traffic. Think of digital marketers as online channel and tools experts who understand that technology, knowledge, and analytics are the real differentiators in today’s digital frontier. The net-net is cost-effective, improved performance.
HEALTHCARE COMMS
Creating a grass-roots movement.
The Creative & Digital Difference
Creative & Digital approaches each client objective with fresh eyes. We let business goals, past performance metrics, and the digital landscape guide our approach. Then we select the best channels and tactics to drive results.
Our digital marketing services include:
- Content Marketing
- Website Development
- Land page campaigns
- Email marketing
- Social media
- Paid advertising
- Marketing automation
- Branded content development
- Search Engine
- Technology Integration
LET’S WORK TOGETHER!
Want to learn more about this solution or others? Send us a quick note and we’ll be in touch soon.
