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Explore the latest trends driving growth and performance.
Obstacles in marketing automation and how to fix them [2026]
November 6, 2026
Most obstacles in marketing automation aren’t actually automation problems. 86.4% of marketing teams now use AI somewhere in their workflows. […]
Scrunch vs. Ahrefs: AI visibility tracking comparison
November 6, 2026
If you’re weighing Scrunch vs Ahrefs, you’re probably asking a bigger question underneath it: do I buy a specialist tool […]
What is RAG in AI? A plain-English guide for marketers
November 5, 2026
More of your audience now gets answers from AI instead of a list of links. So when someone asks an […]
How to find and fix your AEO keywords gap
November 4, 2026
To improve visibility in AI answer engines, content and SEO marketers need to add AEO keywords gap analysis to their […]
How do I benchmark my AI search performance against my industry?
November 4, 2026
Measuring success is a leading challenge for answer engine optimization (AEO) that marketers report today. In HubSpot’s State of AEO […]
Claude integrations worth adding to your GTM stack
November 3, 2026
Most marketers use an AI assistant at work, but constantly switching between Claude, a CRM, and other apps breaks focus. […]
AI maturity in marketing: What the research reveals
November 2, 2026
AI maturity explains why 98% of marketing teams now use AI in some way, yet only 10% report transformational results, […]
Scrunch vs. Semrush: Which tracks AI visibility better?
November 2, 2026
Over the past few months, the HubSpot Blog team has been testing and comparing various AEO tools, including Scrunch vs. […]
ChatGPT Ads vs. Google Search ads: 5 differences to consider in your strategy
October 29, 2026
It’s hard to believe anything could rival Google’s impact on our digital lives and habits, but ChatGPT is on its […]
