Social Media
- In 2024, there are an estimated 5.17 billion total social media users worldwide with social media advertising spend projected to hit $219.8 billion (Sprout Social Statistics, Feb 2024)
- 85% of American consumers are on social media but which is the best platform for you? Facebook? Twitter? Instagram? YouTube? Where should you be short- versus long-term?
- And yes, visuals and videos reign supreme but they’re not enough…what else drives performance?
Building an Effective Social Media Strategy
Social media enables organizations to reach a large community of people within seconds of posting an article or ad, helping to drive your brand, key messages, and products or services. It’s an effective tool that’s cheaper than print or television advertising and it can drive great results when done right. But an effective social media strategy needs to go well beyond simple posts and likes. It must incorporate best practices, leverage the latest trends, and figure out how to create viral moments when the opportunities arise.
Meaningful Connections Through Storytelling
At the heart of building connections and earning relationships is effective storytelling. How good is your organization with telling its story visually? Through infographics? Or Surveys? Or videos? Is their a coherent theme that reaches audiences at an evocative level and draws them in? Those bound to succeed must move beyond simple activity-based approaches and checkpoints – such as posts and likes – and focus more on genuine, authentic storytelling. Figure out what that looks like and connect in more meaningful ways. This, in turn, will generate stronger relationships and more sustainable, long-term results.
Social Strategies Built for Performance
Creative & Digital Partners believes there’s always upside growth and engagement strategies for social media. Proven strategies and approaches we commonly use:
- Extract messaging strategy/platform from social media to see if it aligns with mission and to see how well that messaging is doing in terms of engagement
- Audit each social platform to analyze performance and to target unexplored opportunities
- Rate current visual-video mix re: imagery, infographics, surveys, etc.
- Explore amplification strategies via community, strategic partners, influencers, and paid advertising
Social media at its best is integrated with the entire content lifecycle and designed to further content marketing strategies. Done right, every piece of content and respective social media platform should have a purpose. And, more importantly, it should be able to demonstrate that it’s effectively helping to move the dial for your organization.
LET’S WORK TOGETHER!
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