The $36K
"Super Employee!"

How Traditional Thinking Costs Money and Zaps Productivity

Imagine hiring an email or social media manager for a $50K salary. Yet fully-loaded costs for that employee are closer to $75K in year one. Over time, as that salary nears $70K the fully-loaded costs will surpass $100K. Now imagine having 10, 20 or 30 employees. Not only can staffs get really expensive, but any “underperformers” can hurt via both a “productivity drain” and an “opportunity cost.”

But how can that change? How can entire staffs and programs get energized? How can e.g. nonprofits acquire high-productivity resources to help – yet not pay anything incremental?

Understanding Hidden Costs

Traditional employees cost way more than you’d think, due to hidden benefits and compensation often equal to 40-50% of their salary.

The secret is to understand the “hidden cost” of one employee and the “multiplier effect” for hiring a whole staff.

Select the Right Gamechangers to Transform Your Business

Sales and Marketing staff are “super-employees” or “gamechangers” reknowned for driving extreme productivity and growth. A singlegamechanger can often help to transform an entire organization while surpassing targeted business goals. But beyond Sales, which roles can transform your organization and why? Here are the most common options for creating impact:

• Part-time CMO or Digital Marketing Managers - simply put, these digital gurus are the digital architects and know the most cost-effective channels for maximizing results
• Email Marketing Managers - email provides the #1 ROI by far, i.e. the most cost-effective driver in the digital marketing world
• Branded Content Managers - Content Marketing provides 6X more leads, as well as higher quality leads, than any other marketing methods
• Website Managers - websites are your “digital cornerstone” so better content, landing page campaigns, and automation are just a few tricks for maximizing productivity

OUR FIRST TIP:

Because super-producers are essentially “pure-productivity employees” a part-time producer is typically all that most organizations need.

Select Either a Pure Energy Boost or a “Fringe” Employee Swap

For a quick “energy boost”, simply add a part-time, super-employee (at a lower-cost than a traditional hire). But should a lower-performing or “fringe” employee leave, an organization will gain all three benefits at no additional cost:

1. Increases productivity
2. Supercharges the organization
3. And potentially at no additional cost